Autumn promotional blitz for Ireland around the world
Tuesday, Oct 04, 2022.
Autumn advertising blitz targets late-time holidaymakers for Eire around the globe
US$1 million campaign in United States highlights Shannon Airport as gateway to Wild Atlantic Way – element of Tourism Ireland’s autumn promotions
Tourism Eire has launched an substantial and qualified multi-media autumn campaign, to strengthen late-year journey to Eire from all around the globe. The September to December period generally yields as a great deal as 30% of our once-a-year overseas tourism small business.
Just one of the highlights of Tourism Ireland’s autumn programme of exercise is a new US1 million campaign in the United States, to boost immediate flights to Shannon Airport – with Aer Lingus from Boston and New York and with United from Newark – and to highlight Shannon as the gateway to the Wild Atlantic Way. The campaign capabilities an substantial and specific programme of equally trade and buyer promotions.
Tourism Ireland is also rolling out a new €580,000 marketing campaign to encourage Donegal and Derry in the all-significant Terrific Britain market place. The 9-7 days marketing campaign will attain at minimum 6.8 million persons and consists of eye-catching electronic ads in London’s Waterloo station, as very well as at occupied roadside spots in London, Birmingham, Liverpool, Manchester, Glasgow and Edinburgh – with the slogan “two special spots, one particular remarkable holiday”.
The autumn campaign is also highlighting the a lot of motives to occur listed here above the coming months – together with festivals and events like the Dublin Theatre Competition, Galway Intercontinental Oyster and Seafood Pageant, Púca Competition, Derry Halloween, Savour Kilkenny Food Competition, Cork Jazz Pageant, Wexford Pageant Opera and New Year’s Pageant (NYF) Dublin.
Niall Gibbons, Main Government of Tourism Ireland, said: “Our autumn marketing campaign aims to take edge of late scheduling tendencies all around the planet, as there is nevertheless a lot of organization to participate in for this 12 months. Many people are opting for shorter getaway breaks and we know that autumn is a seriously great opportunity, with several environment-class festivals and situations happening in this article.
“Tourism Ireland’s publicity drive proceeds this autumn – targeting print, broadcast and on the internet media around the world with plenty of beneficial stories about Eire. We will continue on to perform tricky to maximise the achievement of winter air and sea routes. In addition, Tourism Eire will interact with major overseas tour operators and travel brokers this autumn – at occasions like IFTM Major Resa in Paris, TTG Vacation Expertise in Rimini and Earth Travel Sector in London, as very well as by way of our B2B workshops and revenue missions – delivering an option for Irish tourism enterprises to negotiate inclusion in their 2023 brochures and programmes.”
Tourism Ireland’s autumn marketing campaign is being rolled out in Fantastic Britain, North The united states, Mainland Europe, Australia and rising tourism marketplaces.
