‘Drive’ to market Ireland’s world-class golfing in Texas
Wednesday, October 12, 2022.
Tourism Eire and partners attend Invited ‘Night of Luxury’ in Dallas
Tourism Ireland showcased the island of Ireland’s world-class golf at an occasion identified as ‘Night of Luxury’ – organised by Invited (previously ClubCorp) – which took location a short while ago at the Stonebriar Country Club in Dallas, Texas. The concept of the celebration was ‘Taste and Journey the World’.
This calendar year, Tourism Eire is partnering with Invited – which owns and operates over 200 place golf equipment, golf clubs, town clubs and stadium clubs during the United States and Mexico. With around 400,000 affluent prospects in the Invited community, the new partnership is yet another significant chance to spotlight the island of Eire in the all-critical US industry. As properly as live gatherings, activity with Invited will include digital promotions.
Highlighting our golfing is a major target for Tourism Ireland in the United States and in other critical golf marketplaces all over the world. Important messages incorporate the return of The Open to Royal Portrush in 2025 and the Ryder Cup using location at Adare Manor in 2027.
Alison Metcalfe, Tourism Ireland’s Head of North The usa, mentioned: “Tourism Eire was delighted to show up at Invited’s ‘Night of Luxury’ occasion in Dallas. With around 300 Invited members in attendance, the occasion was an excellent chance to emphasize the point that the island of Eire features some of the really greatest golf in the globe and has a little something for everyone, from newbie to professional.”
As element of the partnership with Invited, Tourism Ireland – alongside one another with market companions from the island of Eire – will also show up at the Championships Classic Annual Pro-Am Tournament, in November.
The United States continues to be an incredibly important market for tourism to the island of Ireland. In 2019, we welcomed 1.7 million American site visitors, whose visits sent €1.6 billion for the financial state.