100 – Travel Media Group’s Suite Spot 100th Episode Celebration

Smart Benchmarking Starts with the Right Compset

Sign up for Suite Spot podcast host Ryan Embree, and pay attention in to the celebratory 100th episode where by we acquire you, the listener, down memory lane and mirror on all the interesting information we have covered on the podcast around the final 4 decades, as well as examine upcoming new articles that listeners can search ahead to this drop.

Episode Transcript

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Ryan Embree:
Welcome to the Suite Place the place hoteliers check out in and we verify out what’s trending in hotel marketing and advertising. I’m your host, Ryan Embree. Hi everyone. And welcome to the 100th episode of the Suite Spot. Thank you all for joining me. This is your host for the hundredth time, Ryan Embree I’m just so joyful that we finally created it to this episode. This is a incredibly humbling knowledge. You know, we begun this podcast, this digital marketing and advertising podcast again in 2018. It’s just so significantly help from Journey Media Group and, my teammates over the several years. I remember the initial episode when we ended up attempting to make a decision on the title. We had, a pair distinctive names. We landed on the Suite Spot and in this article we are at episode 100 four years afterwards, just some speedy info right before we get began. And we undoubtedly are gonna share some content material these days, but this podcast is, streamed over SoundCloud, iTunes, Google Podcasts, Spotify. Now above this past, back again in 2021 and Stitcher as well, we’ve obtained over 50,000 performs and 600 followers from these websites. So yet again, just so humbled and thankful for all of our listeners out there, wherever you are listening from. So currently with episode 100, these types of a celebratory milestone, I figured what we do these days is probably basically count down some of my favorite and really the most played and popular tracks that we’ve experienced around these earlier a hundred episodes. We coated a ton of matters when it arrives to resort digital advertising and marketing. And it is amusing to hear back again to some of the initial few episodes. The matter issue in which we communicate about on the Suite Spot is know-how is social media is popularity administration for, for inns, and this engineering evolved so rapidly. So appealing to go again to those people to start with few episodes, to see what we had been speaking about and, and how that really bridges to today and see how substantially items transform. So let us commence the countdown, the quantity 1. So we’re not gonna perform backwards. We’re gonna start out at variety one particular and operate our way down. Variety one, essentially episode 84, how to sector your hotel’s breakfast options. And we did not anticipate for this episode to be so well known, but it can make sense, appropriate? A single of the points I know I have talked about on this podcast, 1 of the things that genuinely changed the most throughout these, these final few several years with the pandemic is how a resort serves breakfast to his company. It is a staple. It is one thing that we’re all utilised to as vacationers coming to the house, looking at that breakfast buffet, looking at that waffle maker, sometimes that scorching breakfast, that continental breakfast and how that is seriously modified, proper? And naturally it started off with the pandemic of a overall health and protection situation of striving to reduce shut call amongst your attendees and your employees. But then it is sort of also in 2021, 2022 has come to be a staffing challenge, right? A great deal of inns still are battling with this, and they are not equipped to staff their breakfast location. They’re not in a position to continue to keep up with the friends that are coming in and out cleaning soon after them making absolutely sure that the food items is staying refreshed. So, you know, this episode, we took a deep dive into stating not only how to industry your breakfast alternatives, but how to established the suitable anticipations of what your breakfast choices are presently, due to the fact there’s just these types of a significant spectrum there of where hotels are at. And some of that also is dependent on where by you’re found in the country, proper? We noticed some areas of the place, that have been a great deal slower having back to estimate unquote typical and experienced limits at their resorts. So it was tougher for them to get back to that breakfast that visitor have arrive to love. So if a traveler was touring from one area of the place to yet another place, and they were anticipating this due to the fact all the accommodations in their place ended up back again to regular that could guide to challenges. So this was a fantastic episode, super, super popular, again, type of a surprise, but you know, when you actually sat down and assume about it, truly not that astonishing due to the fact of the history of the previous couple many years, quantity two was episode 94 and this, it definitely speaks to what I talked about at the starting of this episode, suitable? The evolution of things like social media know-how, and how a lot that improvements just months or, or yrs around decades, this episode was all about Instagram reels for resorts, right? So we pride ourselves at Travel Media Group at currently being at the forefront of resort, electronic marketing and advertising. We are the industry experts. And one particular of the factors we look for is new designs, traits, and options, primarily when it arrives to social media platforms, cuz that’s what we do for accommodations. We lover with them. We support produce custom material for inns on locations like Twitter, Facebook, LinkedIn and Instagram, ideal? We know how well known Instagram is, especially with the younger travelers, millennials and gen Z. And just one of the things that Instagram had not too long ago launched was Instagram reels. And this was a attribute that was genuinely pointed at TikTok, ideal? And they ended up striving to probably steal some of that current market share. These were these sort of 30 to 2nd clips that end users could share on Instagram type of like Tik Toks in buy to possibly advertise matters on residence, encourage features, breakfast options like we just talked about. So this was a new characteristic that was not too long ago released from Instagram. And this episode was absolutely wonderful. We brought another person from our social product team on as a guest speaker to kind of wander us by how to use and what some greatest procedures are for Instagram reels. Number 3 was episode 80, how to market your hotel’s new renovations. Correct? So a person of the factors that we really focused on for the duration of the pandemic for accommodations was definitely how to get more occupancy in a time wherever travel just was not going on, appropriate? Other than out of necessity. But some inns decided to go a wholly various route and shut down absolutely to really do some new renovations, proper? To renovate that lobby or fully redo their rooms or amenities. And when we acquired out of the pandemic, they, we had these just about manufacturer new inns, renovated hotels that we were seeking on how to publicize and current market. So we shared some genuinely terrific means, tips and very best practices on how you can share on social media, establish some pleasure, speak to that and your assessment responses, your status management, simply because you’re only new for so extensive. I keep in mind that was just one of the crucial phrases that we have been speaking about. New is new for just a shorter amount of time. So you want to just take edge of it even though you can. There’s really new renovations is some of the best moments to get these five star opinions and seriously set your ideal foot forward out there with these a substantial, enormous cash financial investment. We know, take place with renovation. Variety four of our most well-liked episodes ever on the Suite Spot. This was episode 86 preparing your hotel’s 2022 social media calendar part one. So this was this kind of a significant episode that we actually experienced to do two sections of it. And this is truthfully 1 of my favourite episodes. We had Aislynn Roberts on and she’s one particular of our team users from shopper success. And she speaks to lodges on a daily foundation making an attempt to obtain inspiration for them to locate posts about situations, neighborhood stories, features, capture bookings by social media. So what we made a decision to do was just take a calendar, the 2022 calendar. And we went via every one time and begun to fill out that calendar, give concepts for the summer months, the spring, the wintertime and the fall to enable hoteliers fill that calendar out with just exciting material. And once again, this was just one of my preferred episodes, seriously just obtaining artistic and, and sharing with resorts. Some definitely, truly exclusive means to, to spur engagement on their social channels. Quantity five was episode 83 highly developed sentiment analysis and reporting. Now this was with Jason Lee, our main technologies officer, almost certainly just one of the most recognizable voices on this podcast. He’s been with me plenty of moments. And the motive is, is since specifically what this episode was all about. A new rollouts for Journey Media Team, electronic methods for inns. So Jason and his product or service and progress workforce ended up challenging at function. Were being really diving further into insights and information from guest feedback. And this episode is all about that. Chatting about how we get that data from guest testimonials and how we give that knowledge back to the hotelier to make smarter operational and capital conclusion. So this was a definitely great episode accomplishing a hundred podcast episode could not have been accomplished without the need of the help of my marketing crew and the help of Travel Media Group and listeners like you. So I want to thank you, but we have also had some attendees outside of the Journey Media Team organization, sign up for us, some genuinely massive names in the sector. I remember we experienced a pair episodes of Yan Phitom from STR in the course of the throes of the pandemic where we talked to him about, you know, what was on the horizon. What was the STR details expressing to us which could supply clues? Since we experienced by no means been as a result of one thing like that in the marketplace we’ve been by way of recessions just before, but practically nothing, practically nothing like we noticed the past couple a long time, oh, we had hospitality influencer. Rupesh Patel on to talk about reputation management and how critical that is for his inns and, and what he’s accomplishing suitable now. Michael Curran from Aimbridge Hospitality and Kirk Petterson from Siteline hospitality. So some main gamers from resort administration groups just be part of us and, and give strategies and tips on digital marketing. And I’m so grateful we have so many a lot more visitors not in a position to get to proper now, but grateful for. So if you have not checked out some of all those episodes, remember to do induce they’re extremely, really insightful. And by means of accomplishing this a hundred episodes worthy of, we’ve also have some genuinely one of a kind annual episodes that we do every single single calendar year that I have truly come to appreciate and are some of my favorites. A person of them is with our VP of product and progress, Patrick O’Brien. He comes on each year and we glance at the prime five sentiment tags for lodges throughout the state. You know, we have talked about cleanliness, which was a big tag and matter for the duration of the pandemic, clearly, and Patrick not only shares this information with us, but he also shares means that you can reply to critiques as properly as leverage this data for your social media marketing and internet sites. A further annual episodes we do with is with our president Dana Sanger. We do a 12 months in review at the end of every yr, just chatting about the amazing achievements that the Journey Media Group team have achieved and, and milestones and objectives that they’ve strike as well as the price that we’re in a position to deliver for our hotel associates. We have been in hospitality, as I have pointed out ahead of for above 40 many years and, and have motels that we perform with across the nation. So this is a truly awesome episode to variety of mirror on all the factors that we have completed to assist further those partnerships and convey on new and present relationships in the business. And then past 12 months in 2021, we experienced one of, I would say the coolest collection. And this was being capable to pay attention to you, our audience, the listeners, the lodge listeners out there, and what they were being equipped to do is share their tales of what we called hospitality heroes. So we experienced a, a amount of episodes that we did in this series just to understand some of all those hoteliers that went higher than and outside of through what somebody argued the toughest time for our sector. And there were being just some astounding, remarkable stories. And it was just these types of an honor to share all those around a channel on a discussion board like this. And with that, I am quite thrilled to announce that we are accomplishing a 2nd collection, which is going to be named Hospitality Trailblazers, the place we are gonna choose some of the largest and loudest voices in the resort marketplace. And we’re gonna invite them on the Suite Location. We’re gonna speak and we’re gonna select their brain, ask them what they assume about what is what’s on the horizon. What they feel are some strategies and tricks. When it will come to digital internet marketing for their management team, we are gonna have some definitely, definitely wonderful attendees and I am super stoked about it. So you’re hearing about it here. Very first extra details to occur about Hospitality Trailblazers. This is our next collection that we’ve accomplished to sort of actually amplify the voices of our field. Because all over again, we, we, we’re this sort of a restricted knit group, but yet again, as we wrap up now, I just wanna thank everyone. My Travel Media Team workforce, my advertising workforce for all the really hard function that they’ve put into this, a hundred episodes is no straightforward feat. I wanna thank you. The resort listeners and invite you. I know if you’ve been listening to us for some of these episodes would invite you to depart us a overview. We’d appreciate to hear your opinions and feed-back about what we’re performing, strategies about what you’d like to listen to for our following a hundred episodes. So this is Ryan Embree signing off for the hundredth episode. Thank you. Thank you. Thank you. And we will chat to you up coming time on the Suite Spot. To join our loyalty program, be certain to subscribe and give us a 5 star reading on iTunes. Suite Location is manufactured by Journey Media Group. Our editor is Brandon Bell with deal with art by Barry Gordon. I’m your host, Ryan Embree, and we hope you relished your continue to be.

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